The Changing Landscape of Competitive Intelligence: Two Critical Issues Investigated

John J. McGonagle and Michael Misner-Elias

Authors

  • John J. McGonagle
  • Michael Misner-Elias

Keywords:

competitive intelligence cycle, Key intelligence topics, key intelligence questions, KIT, KIQ, do-it-yourselfers, DIYers

Abstract

Competitive intelligence is evolving. Why? It is the evolving needs of businesses and not the method or technology supporting the gathering and analysis of information that force this continuing evolution. Two changes in competitive intelligence are investigated in this paper: 1) the failure of the competitive intelligence system because of reliance on an outdated understanding of the intelligence cycle and the associated concepts of key intelligence topics (KITs) and key intelligence questions (KIQs); and 2) the growth in the production of competitive intelligence by those who actually use it—the do-it-yourselfers, or DIYers.

Author Biographies

  • John J. McGonagle

    John J. McGonagle is Managing Partner of The Helicon Group, a global competitive intelligence consulting and research firm. He has received both the Meritorious and Fellows awards from Strategic & Competitive Intelligence Professionals. He is the most prolific author on CI, blogging from DIY-CI.com.

  • Michael Misner-Elias

    Michael Misner-Elias is Global Business and Competitive Intelligence Lead for SABIC Specialties, a leader in innovative solutions for the plastics and chemicals industries. With more than 25 years as an intelligence professional and consultant in disciplines as varied as architecture, financial services, and chemicals, he provides expertise in developing competitive intelligence programs, and training in collection and analysis.

References

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Published

2023-02-03

Issue

Vol. 4 No. 1 (2016)

Section

Critical Essays

License

Authors retain copyright in their articles and grant SALUS the right of first publication. The work is simultaneously licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits use, sharing, adaptation, distribution, and reproduction in any medium or format, as long as appropriate credit is given to the author(s) and the journal, a link to the license is provided, and any changes made are indicated.

How to Cite

The Changing Landscape of Competitive Intelligence: Two Critical Issues Investigated: John J. McGonagle and Michael Misner-Elias. (2023). Salus Journal, 4(1), 13-24. https://journals.csu.domains/index.php/salusjournal/article/view/53